Dr. Amjad ShamimExecutive Director / Innovative R&D

Dr. Amjad Shamim1
areas of expertise
  • R&D Innovation
  • Service Marketing
  • Value Co-Creation
  • Social Intelligence
  • Customer-Centric Marketing Strategies
  • Design Thinking
  • Capturing Customers Lens through Strategy Journey
  • Strategy Journey for transforming business operating model
  • PhD in Management (Value Co-Creation/ Service-Dominant Logic) from Universiti Teknologi PETRONAS, Malaysia.
  • MS and MBA in Marketing.
  • Certified Professional Marketer (CPM, Asia) by the Asian Marketing Federation
  • FCPA (England), CPAPRO® UK
  • Fellow Member CGMA® Foundation (Pakistan)
  • Fellow Member The Association of International Certified Public Accountants – WWW.CPAPRO.UK

With a diversified experience of industry and academia for over 15 years, Dr. Amjad has trained many industry professionals and researchers over the past few years in the areas of value co-creation, service thinking, marketing strategies and structural equation modelling. He obtained PhD in Management (Value Co-Creation/ Service-Dominant Logic) from Universiti Teknologi PETRONAS, Malaysia. Earlier he holds MS and MBA in Marketing. He is a Certified Professional Marketer (CPM, Asia) by the Asian Marketing Federation.

He has published over 50 research papers in leading international journals such as Journal of Services Marketing, Service Industries Journal, Journal of Consumer Behavior, Journal of Retailing and Consumer Services, Journal of Consumer Marketing, International Journal of Retail & Distribution Management, Asia Pacific Journal of Marketing and Logistics, International Review of Retail, Distribution and Consumer Research, and International Journal of Hospitality Management among others. In addition, he has published two books. His recent book on ‘Entrepreneurship and Big Data: The Digital Revolution’ is published by Taylor and Francis Group UK.

Dr. Amjad secured eight research grants amounting to MYR 487000 from national and international funding bodies in the past five years. In addition, he has graduated two PhDs and one M.Phil. Currently supervising six PhD scholars.

He is a recipient of the 2019 Liam Glyn Research Scholarship award from the American Marketing Association – Special Service Interest Group (AMA-SERVISG) and 2020 UTP Brand Advocate Award from UTP and 2022 Journal Publication Award by UTP.

Dr. Amjad sits on the Council of the Institute of Marketing Malaysia, Editorial Advisory Board of the Journal of Islamic Marketing and Executive Board of the MBT Consortium and Guest Editor at Frontiers in Psychology. He is also member of Institute of Marketing Malaysia, and Malaysia Institute of Management.


contact details

+60 10-467 0373
Universiti Teknologi PETRONAS, Malaysia

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